Enterprise Sports Group (ESG) is thrilled to announce its partnership with the Singapore Association for the Study of Obesity (SASO) for the upcoming World Obesity Day Walk 2024. This collaboration marks a significant step in raising awareness about obesity and its impact on health.
World Obesity Day, observed annually on March 4th worldwide, is a pivotal moment for global action against obesity. As a chronic disease, obesity extends far beyond being a mere lifestyle risk factor, with potential complications affecting every aspect of our bodies. Unfortunately, social media and misconceptions about obesity often perpetuate weight bias and stigma, making initiatives like the World Obesity Day Walk crucial in combating these stereotypes.
This year, SASO has organized an inaugural national event on March 3rd, 2024, with the theme "Obesity and Health." Through this event, the aim is to shed light on the multifaceted impact of obesity on health while empowering participants with knowledge and actionable steps towards better health through engaging activities.
ESG's journey with SASO began with a competitive pitch in December 2023, where agencies were invited to present their proposals to the SASO team. Among stiff competition, ESG emerged victorious due to its deep understanding of SASO's mission and challenges, presenting creative yet realistic ideas to propel SASO's brand story forward in alignment with World Obesity Day 2024.
In the buildup to the main event, ESG hosted a virtual health talk as part of the ESG Wellness Series to promote World Obesity Day. This initiative aligns perfectly with the mission to promote a healthier Singapore through health literacy. The virtual health talk, held earlier in the year, provided valuable insights into obesity and health, attracting around 600 virtual registrants who were eager to learn and engage.
Since commencing work in early January 2024, ESG has been dedicated to making the World Obesity Day Walk 2024 a resounding success. The community's response has been overwhelming, with all tickets selling out quickly. The event saw an impressive turnout of around 500 participants, accompanied by nearly 800 friends and family members who joined the walk to support the cause.
Through the ESG Wellness Series, the mission to promote a healthier Singapore is at the forefront, combining health literacy through virtual talks and physical activity through walks. Join the ESG Wellness Series and contact ESG for any sporting or health events.
Reflecting on this journey, ESG is grateful for the opportunity to collaborate with SASO and contribute to the fight against obesity. This partnership strives not only to raise awareness but also to inspire positive change in the community's health and well-being.